SEO optimization of a site requires money, so it is a mischief to consider organic traffic from search as free. From a financial point of view, the difference between contextual advertising and promotion is the distribution of costs over time and the inertia of each method of attracting customers.
The context gives the result here and immediately
You initiate the launch of an advertising campaign, ads are displayed for the corresponding queries — target users come to the site. But everything works exactly as long as there is money in your account. Therefore:
the result is always fast;
we need constant infusions of funds.
Contextual advertising is most effective for landing pages, hot offers, and seasonal products and services.
Site promotion in search engines gives a delayed result
You start paying for the services of the seoshnikov team immediately, and the first tangible progress appears in the third or fourth month of work.
But there is another side. It takes an average of six months to complete the main work. After that, the costs are reduced until the link mass is increased and the site is expanded as planned. At the same time, the resource continues to grow in search results — an increase in its «authority» from the point of view of the search algorithm affects, and changes introduced earlier begin to bear fruit.
If your business operates on a stable schedule, site promotion should be included in the development plan.
Special case-young web resources
Contextual advertising is essential to quickly launch a project. But it is not advisable to attract customers to a «raw» platform:
If the client can’t find where and how to perform the target action, you wasted money for the ad that worked.
If your site is not interesting or useful to the user, they will leave.
Basic site optimization will put the resource in order and make it clear and useful for users. However, you will get an additional influx of target users in the future.